Cobra Group to work more towards improving Indo-Australian relations in 2010

Cobra Group Australia is much more than a mere direct marketing company. The company that has been striving to establish and maintain the best of relations with customers and clients, also works towards bettering ties between world nations.

When it comes to the bilateral ties between Australia and India, which are very much cordial despite issues like racist attacks and all popping up now and then, The Cobra Group plays a pivotal role in strengthening relations. The company coming up to be the Gold Sponsor at the inaugural Australia India Business Council (AIBC) Diwali celebration last year was an example of this.

This year sees The Cobra Group putting plans into place to further improve Indo-Australian ties. Concrete plans have been chalked out in this regard and the coming months would stand witness to the execution of these plans, as usual in a systematic manner.

Cobra Group Australia’s efforts to make things tick smooth on the international level has won praise from all quarters.

Cobra helps Australia make use of the insulation rebate

A company that has always sided with the people and their interests, Cobra Group Australia now makes news by trying its bit in helping Australians stay warm in winter and cool in summer. Sales Representatives have started visiting people to enlighten them on the benefits of insulating their homes and at the same time make a check on their eligibility for a significant Government rebate (many residents are eligible for a Government rebate of up to $1200 to insulate their homes as per the Australian Federal Government’s Energy Efficient Homes Package).

Sales Representatives convey to the people what the Government wants to convey, when authorities say that “these practical steps will create jobs, help millions of households reduce their energy use, cut their power bills by up to $700 a year, and increase the comfort and value of their homes.” The company wants the Australians to take the opportunity and use it to their advantage. Cobra Group Australia has joined hands with major insulation companies and does its bit to make people use the government rebate.

The Cobra Group heads to exotic Thursday Island

Most people can’t boast about working on a tropical island. But then again, most people aren’t involved with a company like The Cobra Group.

A place that not many would consider visiting for new business, Thursday Island has an approximate population of just 3,500. This stunning island escape is about 40kms off the Australian mainland, above Queensland’s northernmost point. The picturesque setting enjoys an average temperature of approximately 27°C.

A team under The Cobra Group arrived there to offer pay television to people often overlooked by other marketers. But even with the small population, The Cobra Group was able to create considerable interest and sign up a high number of valuable customers.

What’s more, the residents thoroughly appreciated the visit, when the team were leaving, a group of locals presented them a calendar featuring all the local dignitaries. And upon returning to the airport, the team had the great pleasure of pointing out who they had signed up, including one of the customs officers.

The team thoroughly enjoyed themselves; the client was delighted with the additional business and the locals were grateful for the visit and the offers. Yet another successful result for The Cobra Group.

Cobra Group: Did Chris Niarchos expect this much to happen?

Cobra Group Australia was founded in 1988, twenty-one years later, did Founder and Chairman Chris Niarchos ever expect the business to be so successful?! Well, there are people who’d like to say, or rather think, that he didn’t perhaps expect this much. But those who know him and the vision that he had when he started Cobra won’t agree to that. They know it well that Chris Niarchos had big plans and he wanted all this to happen. Chris is not one to stop and say, “Yes, I am satisfied with just this much”. He has in him the zest to go on and on and it’s this that has taken Cobra Group Australia to places. It’s this zest and this spirit down the line spreading over to the clients and the customers who make it all possible for the company. Chris Niarchos and Cobra Group Australia have much more to do in the direct marketing sector.

Cobra Australia scores high in sports

It’s the highest scores that Cobra Group Australia has been registering in the sports sector ever! It was only recently that Cobra Group Australia made its entry into the world of sports, attempting to help sports clubs and teams market themselves and their sporting talents. The company, with the backing of the most innovative of marketing strategies, has been providing sports clubs and teams with the best of sales and promotional activities. Cobra Group Australia has also been arranging ‘live’ interactions for them with sports enthusiasts and fans at places like stadiums, arenas, clubs and shopping malls. The over-all result of all this is that the sports clubs and teams get more mileage and even get to earn extra revenue. Cobra’s entry into the sports sector has been given a real warm welcome by sports lovers all over Australia.

Cobra Group Australia and the charity sector

In the charity sector, Cobra Group Australia has been making some great contributions. The company has mostly been functioning as a face-to-face donor acquisition company, thereby helping clients, charities and non-profit organisations to make high volume donor acquisitions. Cobra Group Australia usually plays a decisive role in educating potential donors about charities and the importance and need of making donations. The company also seeks to create awareness among the public about the work and services of the charities and non-profit organisations. Sales Representatives in the business spread the awareness by meeting people at their homes or at their workplaces. The main highlight of it all is that the business only facilitates the making of donations and never collects donations on behalf of the clients. The donations are made directly to the bank accounts of the charities. Many leading charities and other non-profit organisations feature among the clients of Cobra Group Australia.

Cobra scores in the Consumer Products Sector

Marketing Consumer Products is an area in which The Cobra Group Australia has been scoring the most. In fact the Consumer Products division is the oldest, and, in fact, the original division of The Cobra Group. The company has been specialising in promoting and marketing all kinds of consumer products- ranging from stationery to clothing to electronics goods to toys and gift-ware. The customers get to choose from a wide range of consumer products, which are offered to them at the most attractive of prices. Field Representatives from the company meet people at their homes and also at their work-places and do the promotions, which spares the customers the inconveniences of high-street shopping and gives them full value for their hard-earned money. It’s the readiness to serve the interests of its customers which is thus proved and it’s this that works in favour of The Cobra Group Australia, always.

Modus operandi of Cobra – Human Commercial™

A unique methodology developed by The Cobra Group to deliver maximum return on investment is the Human Commercial™. The well-experienced and coached sales personnel utilises the best of direct marketing strategies wherein visual demonstrations are done personally and customer’s queries and concerns are cleared immediately.
The Human Commercial™ is applied to a range of industries where the products are presented and descriptions are made directly, creating brand awareness and positive exposure to the brand through the clear-cut deliverance of the sales message. The customers are able to clarify their doubts and the sales personnel are able to collect market feedback for the client. Therefore, through the practice of Human Commercial™, The Cobra Group is able to get a comprehensive knowledge about the market and direct the sales and promotional activities in favour of its clients.

Cobra completes 20 eventful years in Australia

It was in 1988 that Chairman Chris Niarchos founded The Cobra Group, in Sydney, Australia. In just 18 months, business started booming for the company. Following that, there was no time to look back and it was in fact full steam ahead, in all respects.
Prominent companies one after the other joined the ranks of Cobra clients and customer support was 100 percent. The best brands reached the hands of the people of Australia and clients were impressed by the hitherto unprecedented kind of results that were registered. Twenty years later, and The Cobra Group in Australia has evolved into a real big marketing phenomenon, spread over different sectors, namely charities, telecommunications, entertainment, sports and FMCG. Cobra has been retaining its sway upon the market as the undisputed leader and has managed to give the Australian population twenty eventful years in their marketing experience and promises much more in the future.

Promoz Direct takes off in OZ

The Cobra Group’s face-to-face marketing offering extends even further with the launch of Promoz Direct.

Promoz Direct is Cobra’s new promotions arm, specialising in product launches, sampling, shopping centre promotions, trade shows, direct flyer distribution, corporate functions, merchandising, corporate office drops, market research and mystery shopping.

Initially launched in Australia, Promoz Direct taps into The Cobra Group’s more than 20 years of acquisitions experience. The combined knowledge that comes from literally millions of consumer interactions is exactly the understanding clients need to help ensure campaign success.

And if that isn’t enough, Promoz Direct’s extensive coverage, people-force and buying power sets it even further above the rest.

Organisations with planned promotional campaigns that just need a force of serious marketing professionals with great personalities, as well as organisations that require the full service of campaign planning and implementation, should contact Promoz Direct today.